The Value of Pinpoint, Told by a Director of Public Relations
As the Director of Public Relations, my job is to protect our hospital’s reputation, not in a superficial way, but in a way that reflects the truth of who we are. The way we show up for our staff, our patients, and our community shapes every story that gets told about us.
But in healthcare today, one issue threatens that trust more than almost anything else:
workplace violence against staff.
A single incident can make headlines.
A single story can impact community confidence.
A single moment can undo years of brand building and even worse, it can deeply harm the people who dedicate their lives to caring for others.
What the public wants to know and what staff want to feel is simple:
Are we doing everything we can to keep our people safe?
Right now, I want a stronger, clearer, more credible answer to that question.
And that’s why I want Pinpoint.
What I Need as a PR Leader: Proof of Action, Not Just Good Intentions
Words matter, but actions speak louder.
Our internal and external audiences want evidence that safety is a priority, not just a talking point.
I want a solution that demonstrates:
✔ That we take staff safety seriously
Not reactively, proactively.
✔ That we’ve invested in modern, effective technology
Not outdated or symbolic measures that don’t match the reality of today’s workplace violence challenges.
✔ That our safety infrastructure can be explained clearly and confidently
In press briefings, community meetings, and internal communications.
✔ That we’re committed to a healthy, supportive culture
A place where employees feel valued and protected, not left to fend for themselves.
Pinpoint allows me to communicate, with
credibility, that we are taking meaningful steps to protect our frontline workers.
Why Room-Level Accuracy Matters for Public Trust
When the story of an incident is told internally or externally the details matter:
- How fast did we respond?
- Did we know exactly where the staff member was?
- Were we able to intervene before the situation escalated?
- Did our system help us or fail us?
If we can say, “We have a system that pinpoints the exact room instantly so help arrives in seconds,” that is a powerful, truth-based narrative of competency, preparedness, and responsibility.
It also makes a difference in the stories our employees tell their families and the community tells each other.
De-escalation Alert
Early Intervention
Staff can quietly request help before something becomes a headline.
It supports prevention, professionalism, and trauma-informed care.
Panic Alert
Emergency
When true emergencies happen, a clear, direct signal ensures the fastest possible response another message I can stand behind, both internally and externally.
This dual system reinforces a culture of preparedness rather than panic.
Why I Care Deeply About Privacy and Compliance
One of the fastest ways to damage internal trust is to make staff feel monitored, not supported.
I do not want to defend a system that tracks our employees’ movements all day long.
That is not good PR because it is not good culture.
Pinpoint’s privacy-first design allows me to communicate confidently that:
✔ We protect staff without surveillance
✔ We only capture location during emergencies
✔ We respect autonomy and dignity
✔ Our safety tools align with our values
This is the type of narrative that strengthens internal trust and external credibility.
What Pinpoint Would Mean for Me as a PR Director
For me, Pinpoint represents responsible leadership, the kind that builds trust before a crisis, not after one.
It would allow me to say, with honesty:
- “We’ve invested in the safety of our people.”
- “We take workplace violence seriously.”
- “Our staff are equipped to get immediate help.”
- “We use technology that protects privacy, not invades it.”
- “We are committed to a safe, supportive, healing environment.”
It makes our story stronger, because the story becomes true.
If our organization adopted Pinpoint, it would send a clear message to staff, the community, and the media:
This is a hospital that protects its people.
This is a hospital that listens.
This is a hospital that leads.
And that is the story every PR Director wants to be able to tell.